Fernando Torres’ Shirt becomes Liverpool best seller
Sunday, August 2, 2009 @ 1:50 PM
Fernando Torres’ No. 9 shirt has overtaken Steven Gerrard’s as the most popular selling shirt amongst Liverpool fans.
According to Anfield commercial director Ian Ayre, the Spaniard has become absolutely vital to the club’s commercial success.
“All the players are important but it's evident certain ones are crucial,” he told the News of the World.
“Fernando is a global icon and a great footballer. They go hand in hand. From a commercial standpoint, he's a huge attraction.”
Ayre also went on to reveal that Torres’ shirt now outsold the Liverpool captain’s and that the Spaniard’s No. 9 was the club’s biggest seller.
“Torres is the highest-selling shirt here. I'm not sure when he actually overtook Steven Gerrard, and there's not a huge difference, but he is our biggest seller,” he explained.
“Being a global brand, we have a big opportunity to push on - but we know it's not all about shirts.”
The striker has proved a huge success on Merseyside since signing from Atletico Madrid in 2007. In his first season with the club he netted an astonishing 24 league goals and followed this up with another 14 last time out, despite missing large chunks of the season through injury.
Source: Goal.com