The editor calls in a junior staffer, probably after a late lunch involving shrimp, and says, I want a story by tonight on three of Spain’s finest and least-known villages. Over the road, another editor, this time belching gently after a few too many glasses of beer, is telling his wife (the one who does most of the work) to get out there and find a few interesting destinations along the Costa Blanca, with some decent stock photos.
Maybe tie it in with an advertiser or two.
Another one, thinking of its expat readers, finds its latest copyist a job to do: tell us of the least-known Spanish cities and their manifest attractions. We find out that there are but three: Badajoz, Soria and Ceuta. They are, nevertheless, ‘some of Spain's most exquisite hidden gems’. The story merits a brief paragraph on each.
My own adopted town, Mojácar, has enjoyed thousands of pages of copy over Christmas as an Italian chocolate company decided to stump up for the Christmas lights (including its name charmingly blazed across the highest building in the town square). The mayoress is so pleased by the onslaught of visitors (all eyeing with trepidation the fifty or more souvenir shops waiting anxiously for their trade) that she has extended the illumination until, at the very least, the end of January. Unfortunately, the destination’s tour hotels weren’t in on the plot, so they are all seasonally (and firmly) closed.
Meanwhile, the agency that runs ‘Spain’s most beautiful pueblos’ has chalked up another six for 2023, including Trevélez in Granada (a touristy Alpujarran village with good trout and jamón).
Looking for a beautiful village to visit? Trusty old Google throws in its hat with over six million results, including: ‘15 of the most beautiful villages in Spain’ at The Points Guy; ‘The Most Beautiful Towns in Spain’ with Culture Trip; ‘18 Beautiful Towns In Spain To Visit’ from the obscure Hand Luggage Only and from someone we have at least heard of: ‘Spain’s 30 most beautiful villages, as voted for by readers of El País in English’. Nice pictures. Mojácar comes in at Nº27, even though, I think, it's more dramatic than beautiful.
Of course, one always wonders about readers’ votes…
So, as we fill the car once again, only to discover that the twenty per cent gasoline-discount has disappeared, and open the map to our chosen destination for the day, we hope (forlornly?) that it won’t be too full of coaches, tourists and screaming children, and that there will be a parking space somewhere near the restaurant that Tripadvisor enthuses so strongly about.
Spain has something over eight thousand municipalities, and some of them can count on a handful of nice villages all within the same parish. Níjar in Almería - for example - can boast the attractions of the Cabo de Gata, San José, la Isleta del Moro, Agua Amarga, Las Negras, Fernán Pérez, Pozo de los Frailes, Rodalquilar and even Níjar itself (plus another sixteen rather more humdrum settlements besides).
So, between one thing and another, getting out those travel stories are a full job for an editor.