Source :investinSpain.org 
 
The US ambassador in Madrid, Alan D.  Solomont, addressed some 40 US multinationals to explain the real  situation in Spain and highlight the country's investment opportunities.  Those in the know state that he took the opportunity to support the  reforms in the financial sector and the austerity measures put in place  as a result of the crisis.
The conference was organised by the US  Chamber of Commerce in Spain, chaired by Jaime Malet, and was attended  by giants such as General Electric, McKinsey, Abbot, Lilly, Citibank,  IBM, Pfizer, United and American Airlines, Xerox, Pepsico, Warner and  Nike, to name a few. Spanish firms with interests in the USA, such as  Iberdrola or Repsol, were also there.
“It is easy to focus on  negative images, and there is no denying that Spain faces some  significant challenges. But I think that we can highlight these  challenges while emphasising the country's strengths. The central  government is negotiating sensible financial reforms with the EU. And  the regional governments are working hard to manage with waning  budgets," assured Solomont in his opening speech. In response to the  companies' questions, he reminded them that Spain has reduced the number  of its financial entities from 50 to 15 in just two or three years, and  has avoided any imminent danger of the system collapsing.
Solomont  justified the tax hikes based on the need to correct the deficit  problem and made it clear that the government has voiced its intention  to bring them back down once the situation normalises. “I believe that  Spain's leaders are working hard to balance fiscal responsibility with  the need for wide-ranging reforms in the economy, while at the same time  preserving the social security network. But it will take time for the  reforms to render visible results in terms of growth and job creation,"  he stressed. 
In the same vein, he pointed out that important  investment opportunities are emerging in Spain, given the fall in asset  prices. “The country has a dense network of small and medium businesses  in a variety of leading sectors that are gaining productivity and access  to international markets. The private sector has quickened the pace of  its deleveraging process. And the prices of all kinds of assets have  fallen to levels of seven or eight years ago, so foreign investment is  beginning to return," he concluded. 
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"Where is Manolo?", Benidorm, Valencia, East of Spain, by Reina Cañí, at flickr.com