Lidl's own-brand face cream sold out after consumer group claims it is the most effective
Friday, June 6, 2014 @ 9:50 AM
AN ANTI-AGEING face cream declared by a leading consumer group to be the most effective on the market has sold out within days of the report hitting the news.
According to the OCU, tests on 14 anti-wrinkle moisturisers found that the majority did not do as they claimed and that the cheapest available were frequently better than top-of-the-range brands.
Most of them do not work, the OCU states, but the one which does and produces the best results is Cien Crema de Día ['day cream'] Q10, budget German supermarket chain Lidl's own brand.
Since the results of the research were published less than a week ago, stocks have completely run out in all stores in Spain.
Head of PR, Víctor de Bobes Martínez, says sales of the moisturiser have increased twentyfold and the chain is having to work around the clock to ensure stocks are replenished as soon as possible.
“This is not the first time a product in our range has managed to compete successfully with other, more recognised brands,” Sr Bobes commented.
After the study went public, scientific director of the National Perfume and Cosmetics Association, Carmen Esteban, was quick to point out that all products do indeed work to some degree, but conceded that the price is not always a reflection of the results seen.
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