Andalucía in London for World Travel Market fair
Sunday, November 2, 2014 @ 7:47 PM
REPRESENTATIVES from Andalucía regional tourism board will be at the World Travel Market in London next week – one of the largest holiday industry trade fairs in Europe.
British tourists in southern Spain increased this year by 1.5%, and the region is keen to cash in on this and keep them coming.
Holidaymakers from the UK travelled to Andalucía in record numbers in 2013, and an even greater influx was seen this year between January and September.
This is even more positive when considering that since 2009, far fewer Britons have been going abroad on holiday – five years ago, 69 million foreign holidays were taken in 12 monts, compared to 56 million in 2013.
Andalucía wants to keep forging ahead with the northern European market, given that the number of visitors from other parts of Spain have begun to peter out due to the financial crisis, or at best, remain stagnant.
Every year, the World Travel Market (WTM) fair brings in 45,000 tourism representatives from 190 countries, and this will be an ideal opportunity for Andalucía to set up meetings with tour operators and travel agencies.
The region will attempt to sell itself based upon its sports activities – for spectators or participants – and cuisine.
Read more at thinkSPAIN.com