Many estate agents in Spain are having to work incredibly hard to make a living at the moment. Although many people won't feel the slightest bit of pity towards them I'm about to expose the biggest threat to their existence yet.
It's got nothing to do with exchange rates, the lack of buyers or even the bad press about Spain. The biggest threat affecting estate agents in Spain today is....the banks.
Spanish banks, particularly the "cajas", which are savings type banks, are having to deal with their own problems in their own ways and this is what will make the life of the estate agent incredibly difficult in 2010, particularly Spanish ones.
During the boom years the Spanish banks were lending out money to developers to build new properties and to you and me to buy properties like there was no tomorrow. They simply couldn't lend enough money. And who could blame them. Spain was one of the fastest growing economies in Europe and everyone was after a piece of the action. The banks in particular will have made considerable amounts of money from activities relating to those wonderful times.
But how things have changed.
The severe collapse of the Spanish economy has resulted in huge unemployment in the country meaning many families have been unable to pay their mortgages. The banks are either repossessing properties or the owners are simply handing the keys back to the bank and walking away, something they are entitled to do through a process called "Dacion en Pago".
On top of all those types of properties coming back to the banks, they also have the problem of off-loading the new properties which the developers finished but have obviously been unable to sell. As it was the banks' money that was used to build them in the first place, the developers have not just handed one key back to the bank but a great big bunch of them.
For this reason there is estimated to be over one million new properties unsold, with a great majority being owned by the banks now.
What's a bank to do?
What options do the banks now have? Many are sitting on stocks of thousands of properties which somehow they have to remove from their books. Banks, being banks, they have decided to sell them all themselves, instead of letting those who know what they are doing do the job for them, i.e., the estate agents.
The banks have now become the estate agent's biggest ever competitors.
The research
To get a feel for the situation I spoke to two bank branch managers (Pablo and Enrique) last week and the conversation with them was very enlightening.
They essentially told me that on the home page of most of the different banks' websites you can find a link to another website where they have set up their own property portals to offload their huge property stocks.
If you are looking for a property bargain then theoretically this is the place to start looking. Pablo told me that the prices posted on their property website were only starting prices. They expect people to haggle them down hard and make silly offers, which the bank will often accept because they need to make the sales.
Pablo went on to add that as the banks are so desperate to sell their stocks, if you want a mortgage on one of their properties..."no problem", to quote him exactly. In other words, they relax the criteria on mortgages if you buy one of their own properties.
No hope for estate agents
A private seller selling via an estate agent is not going to be able to compete with a bank. The bank will happily make a loss on a property just to get it sold, and that is exactly what is now happening.
Two agents I spoke to about this both said that they were very worried about the banks. They have often shown a client a property on an urbanisation only to find that the client saw a sign that the bank had some properties for sale there too and they ultimately bought from the bank instead at a cheaper price.
But it's not all over for estate agents just yet. At the moment the banks are only targeting the domestic market. Their websites are all in Spanish only and there is no marketing geared towards British, Irish, American buyers, etc.
Also, the banks don't have stocks of properties on every urbanisation and sometimes many of their properties may not be the best ones as many were ones that could never be sold through the normal channels.
The other bit of hope for the estate agent is that the property portals that the Spanish banks have built are not very good. Many have very clunky navigation and have very limited property details. I also noticed that they don't always have the best prices, although saying that you can haggle quite hard with the bank and it may be easier to get the mortgage buying through them.
Take a look
I won't be popular amongst the estate agents for publishing this but here are some of the property portals launched by the banks which you can take a look at. For each bank I have given the link to their dedicated property portal:
Banesto: http://www.casaktua.com
Cajamar: http://www.cimenta2.com
BBVA: http://www.bbvaservicios.com/portal/particulares/atrea.asp
Santander: http://www.altamirasantander.com
Cam Bank: http://www.oportunidadescam.es/
Solbank: http://www.solvia.es/GesPisSolWeb/
La Caixa: http://www.servihabitat.com/svhPortal
Bankinter: https://www.bankinter.com/www/es-es/cgi/ebk+inm+home
Those are just a small selection of the dedicated property portals from some of the banks.
What do you think? Are these the final nail in the coffin for the real estate agent in Spain? Comments welcome below.