Source: Diarioinformation
With apologies for Google translate but you will get the gist of the info. 
New store in Alicante. The Irish chain Primark opened yesterday at the mall Gran Via its second store in the province, after the de Elche. The opening of the establishment, characterized by its low prices attracted hundreds of people crowded to the doors of the store to be the first to take home some of their products.
If a stranger had dropped yesterday about noon on the Gran Via shopping center, would have laughed to hear that there is a crisis, and that is, an hour before its opening, hundreds of people crowded and at the gates of the new Irish store chain Primark opened yesterday in Alicante. Moms with their children in cars, gangs of teenagers making pellets, retired couples ... all I had yesterday at the mall in recent years has been a steady closing of its stores and expects a revival with the opening of Primark.
So much madness in the opening does not understand just because "we are here to stay" , as stated just before the media to the general manager of the chain in Spain, Jose Luis Martinez de Larramendi, while bragging about "value for money of our products, as these poles of every color to 4 euros." The price, indeed, is the largest claim of the firm, known to many by the store Alicante is Elche. "I come to for jeans, because jeans are 11 euros," read a girl while her mother was more interested in home clothes "because I have said that the towels and sheets are run price and go right."
Larramendi Martinez explained that the secret to sell at these prices is that "we bought a high volume of goods without intermediaries and we have little profit margin even, by selling a lot, we compensate." Of course, if yesterday is a fine sample, you can tell. Neither the first day of sales is experienced such an influx of people, collapsing the hallways of both floors of the store, which occupies 3,500 square meters as they opened the gates at 12 noon.
About 10:30 in the morning, officers and employees were putting the final touches to clothing everything was perfect before the tour with the media and half a dozen fashion bloggers were quick to fill the basket enjoying the peace before the inauguration. "Now we'll all doors to the speeches and to welcome people," identified a number of managers of the chain to the 167 employees at the center, all of the province. Some employees came from the shops in Elche and Murcia to help with their experience in the early days. Salespeople and cashiers, very young boys and girls mostly loaded with blue balloons waiting to be distributed among the first customers, and wearing shirts with "I love Primark Alicante".
"Nervous? I do not," noted Esther, one of the employees, who expressed satisfaction for having achieved one of the jobs for which there were 21,000 resumes and conducted over 1,500 interviews. Esther had a couple of years looking for work "and as things stand, have got one, is to give thanks," he added as he waited with his comrades the arrival of the mayor and the Foc Bellea to inaugurate the center and above However, when he got up the blinds to let the people milling impatiently at the door waiting to finalize the formal ceremony and guards withdrew to try protective chains, running in many cases be done before anyone with any clothing at good prices.
An Irish firm with 24 stores in Spain and other 210 in the rest of Europe Primark textile company founded in 1969 in Dublin, has a total of 234 stores in Europe, 24 of them in Spain. The firm employs about 42,000 people and last year increased its turnover by 13%. This store is the second in the province since the Irish chain has opened a facility in Elche in 2010 and plans to open in Orihuela. The new store opened yesterday offering fashion products in all ranges: men, women and children and home in an area of almost 3,500 square meters.
The company plans to open soon in Orihuela. The opening ceremony yesterday was conducted by the Mayor, Sonia Castedo, who stressed the importance the city has now opened a center like Primark employs 167 people . The vice president of the board of the firm, Breege O'Donohue, welcomed workers and expressed confidence in the results of the center and the director of Primark in Spain, Jose Luis Martinez de Larramendi said meanwhile that " after a year of work and investment of several million, finally opened. wanted to be in Alicante, is one of the great cities of Spain and this has always been a good mall for what we have to stay. "
See also >> http://www.costa-news.com/content/view/9280/120/