Do you remember that last May 29, 2014, I published a post entitled: "Manufacture of the first folding bike helmet in Spain?". Well, yesterday I was surprised to see other news, related to the same invention: "Valencian foldable helmet becomes a gap in the US cyclist fashion".
The innovative and minimalist foldable helmet, created by a Valencian company (Closca Design), two years ago, wants to sneak itself, between urban bikers of United States and its creators are already in contact with the towns of Boston and New York, to incorporate it into their service bike rental.
The co-founder of Closca Design, Carlos Ferrando, shows the new design of the foldable helmet
The Valencian “Closca Design” emerging company, founded in 2011, has just launched the second generation of its helmet, Closca Fuga, an evolution of its first design and which have consolidated their presence, as an international brand, in over sixty countries of the world, web sales and distributors and shops.
Model Closca Fuga of the foldable helmet
Especially, the US and Canada have valued the design, innovation and different aesthetic, of this new product, and have concentrated the 40% of its sales; but, it has also been introduced in Japan, Germany, the UK and, above all, Spain.
The new helmet has been the result of nearly two years of work and investment, in R & D, and it has resulted in a "highly competitive" product, in both style and aesthetics and functionality.
"We wanted to make the helmet a fashion accessory and promote its use, not from the obligatory", but making the rider to integrate into his dress, told EFE the co-founder, Carlos Ferrando.
The need to enhance the design led them to partner, with the valencian creative consultant, CuldeSac, to create a product under guidelines, preferences and opinions, that urban cyclists have made themselves and whose result is a helmet, "simple, minimalist and with personality.".
Precisely what gives that personality are "two horizontal lines and a complex mechanism but hidden", user enabling "fold and grade it, like a book, in one motion and in less than a second", reducing its size, by more than 50% of its volume, and can be stored, in any bag or backpack.
This new product has received the Red Dot Design Award 2015, considered one of the most prestigious international awards for design, which for its creators has been "a hallmark of which is a real product" and "a trusted certificate for customer".
Ferrando says his eyes are on those, who use the bicycle as transportation and especially for work (trend known in English as "bike to work"), because "there is much potential" --and there are companies and countries, like France, that enhance use with the payment of kilometers to their workers-- and an "opportunity to achieve a significant social impact.".
The Valencian emerging company started thanks to the contribution of 60,000 dollars (about 45,700 euros), achieved, in American microfinance platform Kickstarter, and its first product turned over 160,000 euros, which its creators have reinvested, to create the new helmet.
For Ferrando, it is "turning a security element to an accessory in fashion and encourage more people, to use the helmet and bike, because you feel safer.".
Currently, the company is in an American reservation platform, which already has 500 clients including Google employees, who expect to serve its product –it is now gotten by 72 euros and, then, it shall rise to within 90-- three to four weeks.
The momentum, in the US, for this Valencian company, will come soon, thanks to its appearance, in the New York magazine “The Week” and the report on new bike styling of the New York Times.
Well, I suppose that they will launch the helmet in other countries, like Holland and Denmark, where you know there are many bicycles.
And I also hope that you have liked this second news such as the first one.
Until my next post, kind regards,
Luis.
Sponsored by Costaluz Lawyers.
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