On last September 3, the digital newspaper “Diario de Cádiz” published a great new: THE WHOLESALER TUI WILL SELL 5000 TRAVEL TO CADIZ IN UK NEXT YEAR.
The Tourist Board (in Cádiz) and representatives of the tour operator in the province closed the deal to revive this operation, which will be presented after the signing of the direction of the UK group.
The Costa de la Luz will be back next summer in the catalog of destinations for a holiday tour operator TUI UK, following the agreement reached between the local government and the tourism group to retrieve this operation. After several months of negotiations, the project is closed and its official launch is only at the expense of the heading of the directors of TUI-Thomson UK (the British division of the group), confirmed on Friday by the Vice President and Head of Delegation Tourism, Alejandro Sánchez (PP). It is the last step necessary to formalize the agreement in a publicly traded company.
As progress was made in July, the tour operator will charter flights every week between a British airport terminal to be determined and Jerez, between April and October. Their commitment is to offer 5.000 seats for flight to Cadiz between April and October, a figure which represents 7% of the British that the province received over 2011 (73.000, according to the Board). But the importance of the operation does not reside only in the volume of passengers who join the province, but in promoting the destination to enjoy in the UK market through the impetus of advertising campaigns and sales channels of this giant sale of travel.
The Board has offered to cooperate with the company since its representatives in the province moved to the head of Tourism interest in rebuild in Jerez airport. Support from Regional Council has finally materialized in several promotion campaigns of Cadiz as a destination in the United Kingdom with a combined investment of 50.000 euros, of which the provincial institution will contribute € 20.000. The Tourism Board will support the initiative with another 22.000 euros, while the City of Chiclana cover the remaining 8.000, as recorded by the agreement.
"Chiclana Beach", Cádiz, South of Spain, by JGVphoto, at flickr.com
The town of Chiclana will be the most benefited in the project, for TUI will bid packages with accommodation in Chiclana, and chains like Riu Hipotels mainly and Conil. Industry sources consulted hereby noted that hoteliers have offered conditions "favorable" to the wholesaler with the interest to collaborate in building these new flights. They will also have to invest for promotion in the catalogs of the wholesaler.
"Conil: white village", Cádiz, South of Spain, by shehani, at flickr.com
TUI is the first channel for German travelers to the coast of Cadiz. For years, the British division operator sold also travel to the destination but, in 2005, decided to cancel its flights to Jerez and hiring. That decision was motivated by the low profitability of the business, the high prices charged by hotels of Cadiz, compared with other domestic coasts, and the limited availability of beds in the months of July and August, a period in which the preferred local hotel to book rooms Spanish customer willing to pay higher prices for their accommodation. The constant stops sale (the hotelier stops offering the intermediary spaces by surprise) also provoked bitter complaints from wholesalers.
In 2009, Thomas Cook, TUI chief competitor, followed suit and also canceled its operations between the UK and the Costa de la Luz. Since then, for the past three years, the British tour operators have not worked in Cadiz, which has only been connected with that country through Ryanair flights. This factor reinforces the interest of the operation which is now confirmed. As reported by the Tourist Board, the intention of both parties is that flights can be extended to two aircraft per week, in 2014, and three in 2015; but this increase in seats will be linked to the results achieved in the next season, which will be crucial .
Thanks and congratulations to everybody who choose coming to the Costa de la Luz.
Bestt regards,
Luis.
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