Las Palmas de Gran Canaria: “Stop using our beach to promote other islands”
Tuesday, September 22, 2015 @ 1:32 PM
LAS PALMAS de Gran Canaria has asked the regional tourist board to stop using photos of its most famous beach to promote other islands as holiday destinations.
“You're confusing potential tourists,” says city councillor Pedro Quevedo in his letter to the Canary Island Parliament.
The State-run website, HolaIslasCanarias.com, features a photo of the idyllic, golden Las Canteras beach (pictured) as a generic image for the archipelago as a whole, but without saying where it is or even on which island.
Instead, the names of each island in the region are superimposed on the photo.
Quevedo says this is 'very likely to cause confusion' among holidaymakers, since they will see the golden beach and think this is typical of the islands as a whole.
In practice, most of the beaches have black, volcanic sand, with just a few golden ones purpose-built using sand from the Sahara desert.
Quevedo has complained to the tourist board, Promotur, and stressed it needs to highlight the individual attractions and charms of each island separately instead, as the website could effectively deceive holidaymakers who have never been to the islands.
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