TODAY (Monday) sees the start of one of the planet's most prestigious and popular tourism trade fairs, the World Travel Market (WTM) in London -and representatives from most of Spain's regions will be there to try to drum up more business among British holidaymakers.
And British Premier League footballers Luke Chambers, Dean Austin, Alan Hutton, Stephen Clemence, Chris Hugton and referee Mark Clattenburg will be on the Marbella stand, along with agent Rob Segal and Argentine player Fede González.
The Costa del Sol town, jointly with its neighbour San Pedro Alcántara, will be marketing itself as an élite sporting destination – both in terms of players and spectators – promoting major sports events it hosts and its own superior facilities.
Golf, football, water sports and sailing, and excellent running circuits such as the seafront esplanade, will all be given plenty of airing at the three-day fair on board the Cutty Sark in Greenwich Dry Dock in the UK capital.
A not-to-be-missed event for authorities and traders in any part of the world that relies upon tourism for its income, the WTM runs until Wednesday, November 9 inclusive and will feature over 50,000 professionals from the industry, with more than 5,000 stands representing 182 countries.
Some 3,000 media representatives will be reporting on the fair, and top tour operators are a regular feature.
Tenerife's tourist board has planned meetings with agents from Thomas Cook, Jet2, FTI, Lastminute.com, Norwegian Airlines – which runs flights to London Gatwick from several Spanish airports – Explore Holidays, Travel Counsellors and Perfect Weddings Abroad, among others.
Read more at thinkSPAIN.com