Vegetarian 'revolution': Fast-growing trend sees fewer meat-eaters than ever
Thursday, February 16, 2017 @ 12:43 PM
NEARLY one in 13 Spaniards are vegetarians or vegans, and restaurants and food stores are rising to the challenge of catering to a market worth over US$4 billion per year worldwide.
A report titled The Green Revolution, by marketing consultants Lantern, carried out 2,000 telephone interviews on a stratified sample of the population and found that the number of non-meat eaters has risen sharply in the last five years.
Even in the last decade, vegetarianism in Spain was extremely rare, often unknown and frequently frowned upon with even doctors claiming it was impossible to follow a meat-free diet without lacking in essential nutrients.
But now, according to the research, 0.2% are vegan, meaning they do not consume any animal produce whatsoever.
Lantern split vegetarians into sub-categories, including 'pescatarians', who eat fish but not meat, and 'flexitarians', who only occasionally and sporadically consume animal protein, which may or may not include meat.
Read more at thinkSPAIN.com