MARKETING researchers Kantar Worldpanel have released their 2018 'brand footprint ranking', revealing the top 10 grocery products bought by customers in Spain.
Of these, six are Spanish brands, two French, one Mexican and one from the United States – although the jury has long been out whether this, too, was originally created in Spain.
It may come as no surprise that the number one brand appearing in Spanish residents' grocery baskets is Coca-Cola, given that it is the most famous on the planet – it boasts 137.6 million 'consumer reach points' (CRPs), defined as how many times an item is purchased, irrespective of how many people buy it and at what frequency.
At any one time, 76.1% of households in Spain will have at least one product manufactured by Coca-Cola in its fridge or cupboard.
Typically associated with its known commercial origins in the USA, a brewery in the inland Valencia-province village of Aielo de Malferit claims to have invented the formula in 1885, and has the handwritten recipe on its premises.
In fact, Coca-Cola is the most-purchased brand on the planet, followed by Colgate, for toothpaste, and Maggi for soups.
El Pozo ham and processed meat, packaged in Murcia, is the second-most popular grocery brand in Spain, reaching 130.9 million consumers and found in 78.5% of households nationwide.
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