Ron
Naranjos is great but VERY quiet, with many of the sqaures largey unsold, very few guys live there full time (a lot more resident are down in Jardines) so its a bit of a ghost town until the high season, if thats what you want then fine
One on the site, other than the onsite supermarket and bar / restauarant you are a LONG way away from anything else commercial and would need a car as there are no transport links to talk of. The nearest town ins Mazzaron that is about 15Kms down the very good main road, its a traditional spanish town, with a wonderful long wide beach at Bolnuevo, its dead most of the season but very busy in the Spanish holiday months. The closest other retail development that has stores and retail is down at Camposol this is approx 5 mins in the car before you get to Mazarron
The big buzz currently is the rumour of Paramount pictures setting up a theme park in the immediate area, this could change the profile of the area condsiderably, which you may either see a a good or a bad thing !
Hope this is of some help
Mark