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Boost Your Business : An Expert's Tips

Michael Walsh. Twenty years business assessment and marketing counsellor for the Federation of Master Builders and Guild of Master Craftsmen (UK)

THE SHAME THAT DARE NOT SPEAK ITS NAME
Thursday, October 17, 2013 @ 11:53 AM

How times have changed. Today we are encouraged to offload our feelings and our weaknesses. Sins once unspeakable are now accepted but there is still one that dares not speak its name; debt. Most of us will at some time look into the fiscal abyss. Why are we too embarrassed to talk about it?

The self-employed are the most vulnerable as few can predict the whims of fashion. We cannot foresee a local development or competition that negatively affects our business. Nor can we anticipate a change in the law that will impact on our cash flow. Many self-employed are owed money and are thus exposed to their client’s good or bad fortune. If you experience cash flow problems the worst thing you can do is ignore it.

The inability to pay your bills doesn’t necessarily mean the plug will be pulled on your business. However, refusing to share your problem with suppliers will likely scupper it.

In a manner of speaking your suppliers are your business partners. Chances are that they too have been in a similar position at some time of their working lives. They are best positioned to understand your situation. I can tell you from long experience that by placing your cards on the table you will receive sympathy, understanding and support.

I recall a builder who, through no faulty of his own, experienced a cash flow crisis. Biting the bullet he shared his dilemma with his suppliers. Apart from the milk of human kindness it was in their interests to assist their customer out of his crisis. On hearing of his misfortune his suppliers rallied around him. Putting his debts on hold they continued to supply him on a budget arrangement that was affordable and mutually beneficial.

When I met this builder years later he was doing well. He had in the meantime earned the undying respect of those he had at one time ‘let down.’ An interesting parting thought. According to a UK survey, self-made entrepreneurs had on average been bankrupt seven times before they made it to the top.

 

Michael Walsh was employed by the Federation of Master Builders and the Guild of Master Craftsmen over a twenty year period to vet and guide large and small businesses. A freelance journalist he now assists his Russian speaking wife to translate and supply advertisements to Spain’s Russian media.

 

www.michaelwalsh.es



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2 Comments


kev23 said:
Monday, October 21, 2013 @ 4:48 PM

Good article Mike, but really surprised you are promoting the fact you had a connection with those two associations. Bunch of cowboys the lot of them. Shame.


mike_walsh said:
Monday, October 21, 2013 @ 5:55 PM

Well Kev, thanks for your praise. All organisations have the occasional bad apples, police, doctors, journalists teachers. The litmus test is are they kicked out when breaching rules? Both the FSB and Guild did so. The former was a recognised regulatory body.
The Guild’s membership included Rolls-Royce Motor Cars, later Bentley. Q8 Oil, Aston Martin, Lotus Cars, The Ritz and Savoy Hotels. Harrods. The Patron was Baroness Margaret Thatcher. I make no comment other than to say that whatever our personal views such names would never damage their reputation by association with a company who fits your description.
Across the eclectic iconic names underscoring British quality could be found Guild members.
No one joined, they applied. They had to show evidence of five years involved in the trade, a trade in which a skill was involved. There had to be a commitment to quality (Guild Rules). Prepared to go to independent arbitration in the event of a dispute, failing which they were expelled. Each applicant was obliged to provide four customer references. These were sent searching questionnaires and their response was confidential.
If an application failed, and they did, no one but the Guild knew who had given them the thumbs down. Sure it was possible to lie your way into these organisations; more difficult to get four people to lie on your behalf. Then, what would be the point? If their skills or customer relations left something to be desired and they did not resolve it they were expelled - and they were. Like how tough do you want it?
Having said that I would not wish the blog to be turned into a debating society on the merits (or considered otherwise) of these two bodies. I am sure they can fight their own battlers. Retired six years ago.


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