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Boost Your Business : An Expert's Tips

Michael Walsh. Twenty years business assessment and marketing counsellor for the Federation of Master Builders and Guild of Master Craftsmen (UK)

ADVERTISING IN RUSSIAN IS EASY
Thursday, November 28, 2013 @ 10:36 PM

RUSSIAN ADVERTISING DOESN’T HAVE TO BE DIFFICULT

Advertising your business in appropriate Russian language media is difficult, especially for non-Russians. As a specialist advertising agency we do all the work for you. You do not get a discount by going direct so in that sense our services are free of charge.

Is there opportunity in welcoming Russian-speakers to your business? Is the Pope a Catholic? There are an estimated 350 million Russian speakers in Europe. Most Eastern Europeans, especially those over 30-years of age, speak and understand Russian.

You want to set your stall out to Russian speaking buyers? No one can afford to be language parochial. The only objection I ever heard was, ‘I would need to hire Russian-speaking staff.‘

Wrong! Most Russian speakers can get by enough to make themselves stood in English. However a website or advertisement in their language drives home to Russian browsers one very important (and to you, profitable advantage) point. It tells them 1) you welcome Russian speaking customers 2) As a consequence they can presume others of their language use your service.

As in the West there are hundreds of online portals offering a confusing set of packages. Which one is for you?

After much research, Nadia has identified the best online and conventional media for selling to Russian speakers browsing Spain’s property opportunities and related services.

We work with you. Let us know your minimum - maximum budget. We will offer options and recommendations that fit your budget and meet your needs.

accessrussian@yahoo.co.uk

www.michaelwalsh.es

 



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