EDITING, COPYWRITING and GHOST-WRITING
Friday, December 13, 2013 @ 6:46 PM
EDITING, COPYWRITING OR GHOST-WRITING
These are three common terms but what do they mean? Is there a difference?
EDITING is to correct poorly written English language. A company’s website content may be informative but contain grammatical mistakes. The editor corrects poorly written English. PRICE €20 then €10 per 1,000 words.
COPYWRITING is editing plus creative marketing flair. A skilled copywriter will use written content to engage the reader. He will add interest to dry content. This will give the product or service added appeal to encourage customer interest. Editors sell the steak, copywriters sell the sizzle. PRICE Typically €40 per website or brochure content of no more than 400 words. or
GHOST-WRITING is similar to copywriting but applies itself to written articles, features, speeches, stories. A speech or book may need editing, added flair and flow. The ghost-writer can turn a 20,000 word narrative into a page-turning good read. PRICE €15 per 1,000 words. OFFER ENDS JANUARY 6, 2013.
Michael Walsh. keyboardcosmetics@gmail.com