Glancing through the classifieds or browsing the internet one finds books revealing ‘how to’ trade secrets. These will make you richer; improve your health or lifestyle. Only fools are sceptical about such claims. Imagine the money you would save if you could take an expert with you to the home, car or boat auctions. Think of the added value to your break on the Costas if you had with you an expat guide who knew the ropes; travel, trips, and watering holes.
You are starting a business. Can you think of a better adviser than someone with decades of experience prepared to patiently show you how to avoid pitfalls and make it profitable more quickly? Weight loss, giving up smoking; dealing with addiction, gardening, pet ownership, beauty tips, dealing with autistic children; the list of ‘how to’ opportunity booklets is endless.
Our Experiences Help Others
Most of us have acquired knowledge that to others is invaluable. The experience between your ears is worth thousands of Euros to beginners. You can supply a need whilst making money from your skills. Some are selling hundreds, thousands of books at anything between €4.95 and €19.95; books which cost them just €2 each or less to publish and market. You don’t need a ‘how to’ book on accountancy to work out the profits.
The Economics are Simple
Let’s take a booklet entitled The Business Booster. It is a 32-page booklet of 20,000 words. The Business Booster was compiled by a successful business man. It reveals tricks of the trade that will save the reader / buyer tens of thousands of pounds; truthfully.
The booklet took the author one month to write using his PC. Whatever his business skills he is not a professional marketing writer. He places his finished work with a ghost-writer and gets a bill for €400. The printing and publishing cost for 1,000 copies is likely to be around €700 or less: It is a competitive trade. Prices drop remarkably if 2,000 or more copies are printed. The ghost-writer’s fee is a one-off.
Make €8,700 per 1,000 Booklets
When the boxes containing his (or hers) 1,000 books arrives the investment will have been a maximum of say €1,250. The books are sold at €6.95 - €9.95each. You advertise them online free of charge, set up your own website, free or low cost classifieds, etc. You make €5.70 - €8.70 for each book you sell. Every book you sell after your first 125 copies is clear profit. Are you still sceptical?
Those less doubtful are passing on their skills to those who value good advice and mentoring. You will find their ‘how to’ booklets in your local classifieds. Why isn’t your booklet there too? Those already doing so also earn a steady extra income for a very modest outlay. I can recommend budget-price book printers. My clients receive free marketing advice; a sales sheet synopsis and a Press Release.
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