Let's spare a thought for Michael O'Leary, Chief Executive of Ryanair
Arriving in a hotel in Dublin , he went to the bar and asked for a pint of Guinness
The barman nodded and said "that will be one Euro please, Mr. O'Leary"
Somewhat taken aback, O'Leary replied "That's a very competitive price" and handed over his money
"Will you be wanting a glass with your Guinness, sir?" enquired the barman.