DOES YOUR COMPANY WEBSITE ATTRACT RIDICULE OR LEADS
Monday, June 17, 2013 @ 8:24 AM
DOES YOUR COMPANY WEBSITE ATTRACT RIDICULE OR LEADS
During a business visit to a kitchen fitting company, I complimented the boss on his impressive car. He explained that in his trade professional credibility is important. “If I was to keep an appointment in a clapped out shed,” he explained, “I can forget the sale.”
These days we use our company website to do our selling for us. When it fails to produce results we dismiss it as an effective means of harvesting leads and sales. This is a good example of placing the blame on the messenger.
Millions of companies use their web presence to successfully sell their services and products. Such companies tend to enjoy corporate credibility and are respected. How can the small business compete?
They can do so by making sure their website content is not amateurishly written. Would you trust a company whose English is primary school level?
There is one major difference between the small business owner and the corporate rival. The large company knows that a single spelling mistake will cut response by half whilst the small business owner is carelessly complacent. If you do not sell credibility then you will pay a high price in lost sales.
Your website is your company sales representative. If you send him to see clients poorly dressed don‘t be surprised if you end up selling on price. It costs very little to give your website content the corporate appearance
I charge a standard €50 fee for improving the appearance of a company website. This offer will apply to about 90 per cent of small to medium size businesses. If this makes sense contact me. Mike Walsh at quite_write@yahoo.co.uk