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Boost Your Business : An Expert's Tips

Michael Walsh. Twenty years business assessment and marketing counsellor for the Federation of Master Builders and Guild of Master Craftsmen (UK)

ARTISTES, CELEBRITIES AND SOCIALITES
Sunday, October 30, 2011 @ 12:30 PM

Artistes, celebrities and socialites are their own businesses and their first line of business is to sell themselves. Society’s cream goes to great lengths, and expense, to use photography to present their personas as they wish the world to perceive them.  Fine but the pen is still more powerful than the lens.  Certainly people are informed, amused and enchanted by those fortunate enough to be born with God’s gifts; those in the public eye still need to be supported by written marketing flair, especially when it draws on the inspiration that only a poet can portray.
 
I can provide a self-image CV, profile or web content that will highlight a celebrity, artiste or socialite persona to maximum effect. I provide makeovers by using the creative gifts of word spin.  
 
How important is it to do so? Such personalities are driven, they are exceptional and they have much more to offer the world than they ever take from it. Such wonderful people are all too often under-rated and unappreciated. They are the oil in society’s moving parts. Charitable courses are highly dependent upon them. Whatever we do or enjoy in life you can bet your life there is an unappreciated publisher, financier, artiste, celebrity or persona de la cream to remind us that our world is vibrant and worth living to the full.
 
Their personas are their livelihoods. Our personal relationships too are important. Dating agencies are of course an important part of creating lasting relationships; they have replaced the dance hall era as the ideal place to meet a partner. That’s good; it is safer.  Dating agencies are no different than agencies who act on behalf of artistes, celebrities, socialites, and those in the public eye. They sell people to people.
 
As I write this blog I receive an email from a person in the entertainment industry. They are looking for a female Spanish / Latino singer to decorate their CD album. See what I mean, people buy people and people sell themselves to other people.
 
Many looking for their soul mate or seeking a lasting business relationship now use the skills of a professional writer to create a word-image of their personalities, their likes, dislikes, their lives and their social circle. They need to set out their aspirations and of course they need to be precise yet diplomatic in identifying their desperately sought for partner in life (or business). That is not something to be taken lightly; hence the need for a gifted scribe who can turn Cinders into a charming princess and paupers into princes.


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