A personal interest I know but why are business owners so sloppy about their approach; especially in trying times when every order is vital?
In a local newspaper two advertisements have been published. Small adverts in which the proprietor sets out the service he offers. One is an interior designer, the other financial services. Add two prominent estate agencies but they’re typical of many others.
Their adverts / websites are so amateurishly written; replete with spelling mistakes, poor grammar and sentence structure, one would think an eight-year old child had written them.
The proprietors have spent considerable sums of money to attract clients yet, to save a few euros, won’t have their copy licked into shape: A classic example of spoiling a ship for a ha’porth of tar. Would anyone place a £100,000 order with a company that can’t spell the simplest words? Crazy!