After six months of negotiations between the Government racks Valcárcel, the multinational Paramount has shown signs of life yesterday morning and took a significant step announced that it has reached an agreement for hosting the Region of Murcia and theme park entertainment that will focus on film offerings this Hollywood giant. The official announcement was a surprise: Santa Monica Financial Services SA, a company of Jesus Samper, owner of Real Murcia, has entered the scene and will be responsible, along with other entrepreneurs Murcia, to drive the project, buy the license, finance master plan and seek international investors for a project that will need several billion euros and will be built on an area of between 4 and 6 million square meters. It will take months to know whether the operation curdle. In that case you can reach 20,000 direct and indirect jobs, but nobody dares to give figures. All players chose sin of caution yesterday.
Questions to answer -
New Condomina Style "?
The regional government and Paramount have left in the hands of a conduit, where are Samper and other partners, the development of which would be the largest leisure park in Europe. Disneyland Paris has cost over 3,000 million over 25 years. This operation aims to overcome. Jesus Samper intends to implement something like the New Condomina business model, where investors sought to develop the commercial, leisure and urban north of Murcia. In this case there will be no homes or neighborhoods, but hotels and equipment, and a large shopping area. So far there has transcended if built recording studio, which was one of the possibilities noted in February, when a director Pedro Alberto Cruz said the interest shown by Paramount.
The Community does not put money
The secret place
The movie studios and the regional government will underline the money. Will the capital and international investment funds who bet on the region, attracted by the prospect of business in a long-haul project. Paramount's announcement is not playing to the gallery since it listed on the New York Stock Exchange. The green light to the project in Murcia is the main asset for attracting capital. Paramount will change its brand to charge a license to market its film products, while the regional executive will give the maximum facilities to the project. All details of the operation are from now in the hands of Paramount and the new company, which will take the lead.
The location of future park is one of the best kept secret to prevent land speculation. The feasibility study has been done and several sites are being considered. The confidentiality clause that have signed all the players involved in this plan prevents them from legally providing sensitive data. This does not diminish for institutions, mayors and businessmen have expressed a willingness to accept the park in their municipalities. The investment will need to enter an area that ranges 400 and 600 hectares, the equivalent of 500 football fields, as this newspaper has learned.
It is a "private project"
Next Visit
The statement Thursday from Los Angeles, carried out by laverdad.es, alludes to the "strong support" of the autonomous government in reaching an agreement. It was unclear whether there will be an official line of incentives through the info, minus any liens or aid in kind and access land, as happened in 1990 with General Electric. The Minister of Presidency, Pedro María Reverte, said yesterday that the Executive will not be able Murcia money in the operation.
The private company that will boost the project will be presented in coming days. Santa Monica has three or four partners. The regional government will be present as a token gesture, as this newspaper was aware of this yesterday. He accomplished the first goal was scored since February, when Paramount announced interest in this area: Ensure that the Region is the place chosen over other sites and find a group of private investors who took charge of directing the project. In this regard, counselors María Pedro Reverte, Salvador Marin and Pedro Alberto Cruz stressed yesterday that Paramount "is a private investment project." From now on, the role of the Autonomous Community will consist of giving the project credibility and confidence for future investments. The role is in the hands of the new conduit and the leaders of Paramount Licensing, who will visit the region in the coming weeks to provide the details of the master plan.
Councillor Samper Cruz
Contact with S. Monica
The need to establish a private company to drive investment to the regional government was to seek, in early summer, the future entrepreneurs interested in Film Park. Samper Jesus was a person with whom we contacted, through its good relations with the Minister of Culture, Pedro Alberto Cruz. The owner of Real Murcia was prepared from the outset. The holding company has already put his money to establish itself as such, will fund the master plan and acquire the rights to Paramount, several sources reported.Santa Monica Financial has an important role but not exclusive of the operation, pointed out to the editor.
The role of Santa Monica has given Paramount Licensing Division in its statement yesterday, since it is the only company mentioned. The executive director of marketing, Darren Kyman, explained that the multinational will be involved in the planning phase of the theme park which will have the brand and the conceptual design of movie studios, which granted a license to employ the elements of its exploitation films in the complex.
"We believe that Murcia has a great opportunity for Europe a Paramount Film Park and look forward to working with the regional government and Santa Monica," said Darren Kyman.
Enrique Muñoz, a spokeswoman for Paramount Pictures Spain, confirmed the agreement's scope and has reneged on its March statement, saying that the multinational had no plans or commitments to install a park in Spain.